
CTV Sportsnet's "Showdown" Joe Ferraro might have stepped into an empty octagon before, but that certainly didn't help his credibility last week after falsely reporting that the UFC Vancouver pay-per-view had been cancelled.
He calls himself “Showdown Joe” and ironically, the name of the show he hosts on CTV Sportsnet is entitled “MMA Connected.” Yet, you would never have known that Joe Ferraro has any knowledge or connection to the sport with the way he inserted himself into the UFC-Vancouver courtship last week, which revolved around his shoddy reporting that put the now-secured deal in serious jeopardy.
Before I get into the story of how everything went down last week, here are a couple of excerpts from a from an interview Joe did where he described how he broke into MMA broadcasting:
“From there, we started sponsoring fighters at various events and then I met up with some promoters. They fell in love with the knowledge that I had and how I could break down fights into what this guy needs to do to win and what that guy needs to do to win, and then during the fight I would explain what guys needed to do to get out of a position and they said, “Did you ever think about doing commentary?”
“About three or four month in, the guys from Sportsnet started getting into MMA, they started covering the UFC and they decided, “We need an analyst; someone who is involved in the sport and can pick up the phone and call Chuck Liddell or Randy Couture.” So they started looking around and realized that The Fan 590 is owned by the same company as Sportsnet – Rogers Communications – and said, “Who’s this Showdown Joe guy? Let’s bring him in.”
Humble and not at all self-absorbed, as you can clearly see.
Now let’s examine Joe’s breaking news from last week, and his supposed chat with UFC president Dana White, which he still will not confirm with any certainty in spite of repeated emails from me.
| Sun | Mon | Tue | Wed | Thu | Fri | Sat |
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | ||||
| 4 | 5 | 6 | 7 | 8 | 9 | 10 |
| 11 | 12 | 13 | 14 | 15 | 16 | 17 |
| 18 | 19 | 20 | 21 | 22 | 23 | 24 |
| 25 | 26 | 27 | 28 | 29 | 30 | 31 |
Vancouver’s West End is 204 hectares and is home to 44,000 people (as at 2006) and has increased 5.8% in the previous 5 years and 66% moved since the last census. 61% speak English as their mother tongue. The majority are in the 20-39 year old age group. 59% are one person households, with 8,710 families and an average household inome of $38,000. There is a total of over 28,000 private households.
“We’re really asking people to be respectful of the diversity of our community. People live down here because of the diversity, they feel safe within diversity, and that’s a really important value for us.” – Brent Granby, West End Resident’s Association